American Equipment Company (AMECO), a unit of Fluor Global Services,
today unveiled a global branding initiative -- including a redesigned
logo -- to support the company's new strategic direction and strengthen
AMECO's market visibility.
"Our branding effort and logo will enhance market awareness of the
integrated equipment and tool services that we provide to our
customers," said Gary Bernardez, vice president of Global Business
Development at AMECO. "It is important to us to provide a consistent,
high level of service throughout our global network and to build on the
equity in the AMECO name."
AMECO, based in Greenville, serves industrial and construction clients
worldwide, with a focus on integrated equipment and toll services for
capital projects and outsourcing services for industrial plants.
AMECO has standardized and registered its new identity at all of its
global locations, and subsidiary companies in the United States will
retain their names with the addition of the tag line, "An AMECO
Company." AMECO also announced its Web site (www.AMECO.com)
redesign should be completed by December 1999.
The AMECO announcement follows a brand initiative recently set forth by
its parent company, Fluor Corp., in September. Under the new structure,
Fluor Corp. includes four distinct enterprises: Fluor Daniel, Fluor
Global Services, Fluor Signature Services and A.T. Massey. AMECO is a
unit of Fluor Global Services.
Fluor Corp. (NYSE:FLR), with 1998 revenues of $13.5 billion, conducts
business on a global basis in the fields of engineering, procurement and
construction, global services and coal production.
